Tourism

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Visitor Industry:

Guam has developed into a major tourist destination, an industry that provides the bulk of the island’s non-government income. Approximately 1.2 million tourists arrive in Guam each year generating approximately $1.35 billion revenues with visitors from Japan continuing to provide 80% of the tourist market. Although the number of Guam’s visitors fell slightly after several disastrous world events, visitor arrivals have been steadily increasing.

Core Components of Guam’s Economy

Major Revenue Source in the 1960s:
Tourism: 20%    Military/Federal: 75%    Other: 5%

Major Revenue Source in 2003:
Tourism: 60%    Military/Federal: 30%    Other: 10%

Guam’s Hospitality Industry
  • Hotel Inventory as of January 2007 – 6,798 rooms for 25 hotel properties
  • Capacity in room nights: 223,231 (GHRA)
  • Employee-room ration: 0.66 (employee to 1 room)

Guam’s Airline Partners - provide seat Capacityof 1,581,874 (February 2007)

  • Continental Micronesia
  • Northwest Airlines
  • All Nippon Airways
  • China Airlines
  • Japan Airlines
  • Korean Air
  • Asiana Airlines
  • Philippine Airlines
Guam Visitor Arrivals 1998-2006

1998: 1,137,026

1999: 1,161,849

2000: 1,286,807

2001: 1,159,071

2002: 1,058,704

2003: 909,506 (an anomalous year)

2004: 1,156,199

2005: 1,210,147

2006: 1,217,111

Tourism Highlights
  • In 1995 Guam hit its 1 million visitor arrival mark and has consistently achieves this record for the past 10 years
  • In 1996 Japan visitors alone reach 1 million
    • Japan, Korea, Taiwan, Hong Kong, Philippines, U.S. are main markets for Guam.
    • Guam-only visa waiver program for core markets contributes to the consistent high visitor arrivals from these countries
  • $272 million spent to upgrade Guam International Airport Terminal
  • $52.9 million Tumon Redevelopment Project - Infrastructure changes to roadways, beautification in our primary tourist economic zone
Tourism 2007-2011 Goals
  • Increase total annual visitor arrivals to 1,530,000
  • Increase Japan & Korean visitors to 1,101,600 and 290,700 respectively
  • Increase length of stay from 3 nights to 4+ nights by 13% for Japanese visitorsandnights to 5+ nights by 6% for Korean visitors
  • Increase the hotel inventory
  • Increase airline seat capacity
  • Set quality standards
  • Protect our natural surroundings
  • Build up the visitor experience
  • Exceed visitor expectations
  • Replenish the marketing war chest
Desired Attractions

Potential investment opportunities based on Visitor Exit Surveys:

  • Theme Park
  • Sports Tourism
  • Micronesian Cultural/Visual/Performing Arts Center
  • Tumon Boardwalk
  • Botanical Garden
  • Village Fiesta/Tumon Night Market
  • Guam Museum
  • Guam Music & Film Fests
  • More family-oriented attractions & activities
  • Sea Life Park
  • Chamorro Food/Chamorro Village

Contact Information:
Guam Visitor’s Bureau
401 Pale San Vitores Road 
Tumon, Guam 96913
Tel: (671) 646-5278
Fax: (671) 646-8861
Website: http://www.visitguam.org

Guam Hotel and Restaurant Association
P.O. Box 8565 
Tamuning, Guam 96931
Tel: (671) 649-1447
Fax: (671) 649-8565
Email: ghra@ghra.org
Website: http://www.ghra.org

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